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The eSports Market and eSports Sponsoring
31,99 € *
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The eSports Market and eSports Sponsoring ab 31.99 € als pdf eBook: . Aus dem Bereich: eBooks, Belletristik, Erzählungen,

Anbieter: hugendubel
Stand: 18.02.2020
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The eSports Market and eSports Sponsoring (eBoo...
31,99 € *
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In the last decades, the market for digital games has grown to nearly $100 billion. During this growth, a special gaming segment and community formed surrounding the direct competitive aspect of games: eSports. The core of eSports is similar to traditional types of sport. Players train to become better, clubs are established, tournaments are organized and fans enjoy watching their game being played on the highest level of performance. With viewers and prize money in the millions, eSports have grown into an economically significant media sport ecosystem and a marketing landscape that started to attract non-endemic companies as advertisers and sponsors. This book analyzes the components of the eSports ecosystem as well as their interactions with each other. Furthermore, the attitude of eSports fans towards engagements of non-endemic companies is researched by using a real case study including the Electronic Sports League and German home loan bank Wüstenrot.

Anbieter: buecher
Stand: 18.02.2020
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The eSports Market and eSports Sponsoring (eBoo...
31,99 € *
ggf. zzgl. Versand

In the last decades, the market for digital games has grown to nearly $100 billion. During this growth, a special gaming segment and community formed surrounding the direct competitive aspect of games: eSports. The core of eSports is similar to traditional types of sport. Players train to become better, clubs are established, tournaments are organized and fans enjoy watching their game being played on the highest level of performance. With viewers and prize money in the millions, eSports have grown into an economically significant media sport ecosystem and a marketing landscape that started to attract non-endemic companies as advertisers and sponsors. This book analyzes the components of the eSports ecosystem as well as their interactions with each other. Furthermore, the attitude of eSports fans towards engagements of non-endemic companies is researched by using a real case study including the Electronic Sports League and German home loan bank Wüstenrot.

Anbieter: buecher
Stand: 18.02.2020
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The eSports Market and eSports Sponsoring
39,95 € *
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The eSports Market and eSports Sponsoring ab 39.95 EURO

Anbieter: ebook.de
Stand: 18.02.2020
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The eSports Market and eSports Sponsoring
31,99 € *
ggf. zzgl. Versand

The eSports Market and eSports Sponsoring ab 31.99 EURO

Anbieter: ebook.de
Stand: 18.02.2020
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eSports Yearbook 2017/18
17,90 € *
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The sixth edition of the eSports yearbook focuses on the recent developments in the scene. Especially with the ongoing professionalization, there is an increase in academic research observable. The topics range from governance and institutionalization of the eSports industry to the continuing professionalization of companies involved in the industry. Still, sponsoring stays crucial for the survivability of businesses in eSports. Furthermore, critical issues such as nationalism and censorship will be discussed. The book highlights the development of eSports from being a niche phenomenon towards becoming a central part of modern society.

Anbieter: Dodax
Stand: 18.02.2020
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The eSports Market and eSports Sponsoring
39,95 € *
ggf. zzgl. Versand

In the last decades, the market for digital games has grown to nearly $100 billion. During this growth, a special gaming segment and community formed surrounding the direct competitive aspect of games: eSports. The core of eSports is similar to traditional types of sport. Players train to become better, clubs are established, tournaments are organized and fans enjoy watching their game being played on the highest level of performance. With viewers and prize money in the millions, eSports have grown into an economically significant media sport ecosystem and a marketing landscape that started to attract non-endemic companies as advertisers and sponsors. This book analyzes the components of the eSports ecosystem as well as their interactions with each other. Furthermore, the attitude of eSports fans towards engagements of non-endemic companies is researched by using a real life case study of ESL and Wüstenrot.

Anbieter: Dodax
Stand: 18.02.2020
Zum Angebot
The eSports Market and eSports Sponsoring
49,90 CHF *
ggf. zzgl. Versand

In the last decades, the market for digital games has grown to nearly $100 billion. During this growth, a special gaming segment and community formed surrounding the direct competitive aspect of games: eSports. The core of eSports is similar to traditional types of sport. Players train to become better, clubs are established, tournaments are organized and fans enjoy watching their game being played on the highest level of performance. With viewers and prize money in the millions, eSports have grown into an economically significant media sport ecosystem and a marketing landscape that started to attract non-endemic companies as advertisers and sponsors. This book analyzes the components of the eSports ecosystem as well as their interactions with each other. Furthermore, the attitude of eSports fans towards engagements of non-endemic companies is researched by using a real life case study of ESL and Wüstenrot.

Anbieter: Orell Fuessli CH
Stand: 18.02.2020
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The eSports Market and eSports Sponsoring
39,95 € *
ggf. zzgl. Versand

In the last decades, the market for digital games has grown to nearly $100 billion. During this growth, a special gaming segment and community formed surrounding the direct competitive aspect of games: eSports. The core of eSports is similar to traditional types of sport. Players train to become better, clubs are established, tournaments are organized and fans enjoy watching their game being played on the highest level of performance. With viewers and prize money in the millions, eSports have grown into an economically significant media sport ecosystem and a marketing landscape that started to attract non-endemic companies as advertisers and sponsors. This book analyzes the components of the eSports ecosystem as well as their interactions with each other. Furthermore, the attitude of eSports fans towards engagements of non-endemic companies is researched by using a real life case study of ESL and Wüstenrot.

Anbieter: Thalia AT
Stand: 18.02.2020
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