In the last decades, the market for digital games has grown to nearly $100 billion. During this growth, a special gaming segment and community formed surrounding the direct competitive aspect of games: eSports. The core of eSports is similar to traditional types of sport. Players train to become better, clubs are established, tournaments are organized and fans enjoy watching their game being played on the highest level of performance. With viewers and prize money in the millions, eSports have grown into an economically significant media sport ecosystem and a marketing landscape that started to attract non-endemic companies as advertisers and sponsors. This book analyzes the components of the eSports ecosystem as well as their interactions with each other. Furthermore, the attitude of eSports fans towards engagements of non-endemic companies is researched by using a real case study including the Electronic Sports League and German home loan bank Wüstenrot.
This book is written for esports teams, organizations and sports clubs working with esports. It exists to provide a wide range of ideas and suggestions of potential revenue streams so you can develop and run profitable esports teams and organizations. You will get a collection of successful experiences and strategies from over 100 esports clubs and organizations and ideas from over 50 brands, esports and gaming industry leaders to understand why and how they execute partnerships in esports. The suggestions found in this book are all based on personal experiences working to help build esports in Denmark. All the advice provided to you has been tried and tested in esports organizations of all sizes and will hopefully help you achieve your organization´s goals as well. This book includes: + Experiences from over 100 esports organizations + 23 concrete ways to generate revenue + Ideas from esports industry leaders + A case study of an active esports organization
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The eSports Market and eSports Sponsoring: Julian Heinz Anton Ströh
Esports Funding Guide:How esports teams organizations and sports clubs can create solid profitable revenue streams to secure the operation and development of their esports activities. Martin Fritzen
eSport. Sport oder Spiel?:1. Auflage Rebecca Hippe
The human factor in esport:Esport psychology Morten Saxtorff Andreasen/ Trine Bjerremand Caspersen
eSport Netzwerkeffekte und Lindahl-Preise: Annika Sauer