International grassroots esports entrepreneur and opinion leader Martin Fritzen knows all about success in esports. He founded Denmarks biggest esports club and is now spearheading all grassroots esports activities at DGI, an organization with more than 6500 sports clubs. He argues that all sports clubs should offer esports activities and wants local governments and communities to support them. Martin shows in a detailed, 9 step guide, how to build a sustainable esports club and describes the benefits to the sports clubs, sponsors, brands, and in the end, to the people who love esports.
In the last decades, the market for digital games has grown to nearly $100 billion. During this growth, a special gaming segment and community formed surrounding the direct competitive aspect of games: eSports. The core of eSports is similar to traditional types of sport. Players train to become better, clubs are established, tournaments are organized and fans enjoy watching their game being played on the highest level of performance. With viewers and prize money in the millions, eSports have grown into an economically significant media sport ecosystem and a marketing landscape that started to attract non-endemic companies as advertisers and sponsors. This book analyzes the components of the eSports ecosystem as well as their interactions with each other. Furthermore, the attitude of eSports fans towards engagements of non-endemic companies is researched by using a real case study including the Electronic Sports League and German home loan bank Wüstenrot.
Grassroots Esports:2nd version. How to build esports clubs, the grassroots way and more. 2. Auflage Martin Fritzen
The eSports Market and eSports Sponsoring: Julian Heinz Anton Ströh
eSport. Sport oder Spiel?:Aus der Reihe: e-fellows. net stipendiaten-wissen. 1. Auflage Rebecca Hippe
Great E-Sports Debates: Meg Marquardt
eSport - Computerspiele als mediales Ereignis:1. Auflage Simon Beisel
Die Berichterstattung im eSport. Die Electronic Sports League (ESL): Sven Wolff
E-Sport. Forschung und Entwicklung in Sportmärkten: Marina Kolisnichenko